World War One and The Middle East Essays - 1845 Words

Introduction Over the course of human history, wars have always created, destroyed or enveloped nations, states or empires. Examples of these include the Final War of the Roman Republic, which culminated with the Battle of Actium in 31 BCE, to the Franco-Prussian War of 1871 which created a unified German state. However, World War One is known to have had the greatest impact on human civilization. It dragged in almost every continent into the conflict, halted global trade, led to the demolition of four empires, and gave nationalism everywhere a boost. One interesting factor about the First World War is the extent to which it had a tremendous impact on the Middle East. Many westerners today would only remember it by reading Erich Maria†¦show more content†¦The link to the Middle East was bridged when the Ottoman Empire decided to join the Central Powers. Their reasoning behind this decision emanated from the fact that the Germans were seen as guaranteed victors since they wer e already the most industrialized state in Europe, had the experience of defeating France in 1871, and could move troops and equipment quickly where needed via their vast railway network. Another second factor was the proximity of Russia and the ambitions of the Austrians in the Balkans. Regarding the Allies, they assumed that the war would be quick and decisive just as the Central Powers assumed as well (Implementation of the Schlieffen Plan) and had no need for an alliance with the Ottomans but they did inhibit plans to distribute the Ottoman provinces when the war was over amongst themselves. However, they suffered a series of setbacks. By the fall of 1914, the British, French and Germans were all bogged down in trench warfare in Belgium and France. Furthermore in 1915, the Allies, in an attempt to alleviate the burden of fighting on the Western Front, decided to land troops in Gallipoli with the objective of knocking the Ottomans out from the war. The campaign ended in disaste r. As a result of this failure, the British decided to establish contact with Sharif Husayn, caretaker of Mecca and of the Banu Hashim clan, with the promise of supporting him in the creation of an ArabShow MoreRelatedZionism and the Impact of World War One on the Middle East1534 Words   |  6 Pagesthe emigration of Jews to Palestine, where they organized small farms. During this time Leon Pinsker wrote â€Å"Auto-Emancipation†, a Zionist pamphlet in which he posits an answer to the â€Å"Jewish Question†. He argues that Jews are despised all over the world, and are viewed as aliens that cannot be assimilated. He also states, â€Å"Since it is not to be our mission to reform mankind, we must see what we have to do for ourselves under the circumstances.† Another prominent Zionist activist was Theodor HerzelRead MoreEssay on Will There Be Peace in the Middle East1461 Words   |  6 Pagesin the Middle East? This question weighs heavy on the minds of many individuals and international players. Turmoil and conflict in the Middle East not only affects the people inhabiting this region, but also has global consequences. To answer this question, one must analyze the sources of conflict in the Middle East, historically, currently, and in the future. The limited amount of natural resources in this region has arguably served as the most major source of conflict in the Middle East. OtherRead MoreMiddle East Conflict Essay859 Words   |  4 Pagesarea known as the Middle East since shifts in global power over the years have affected the topography. Now, however, the region can expansively be said to contain â€Å"the area from Libya E to Afghanistan, usually including Egypt, Sudan, Israel, Jordan, Lebanon, Syria, Turkey, Iraq, Iran, Saudi A rabia, and the other countries of the Arabian peninsula† (dictionary.com). This geographical definition can be said to contain both the ‘Near East’, ‘Middle East’, and even farther to the East and into AfricaRead MoreThe Influence of the US and USSR in the Palestinian-Isreaeli Conflict1018 Words   |  4 PagesDuring the period following World War 2.The new Zionist movement of Jews immigrating to the Middle East to establish a homeland for all Jews in what was now Israel after being displaced for many years. This led to conflict between the Arabs and the Jews about who had rights to this homeland, with both the Arab Muslims and the Jewish Israelis having biblical claims to the cities in the Middle East. This conflict was further fuelled by both the USA and the USSR as they were trying to spread their sphereRead MoreEssay On The Us Go To War1746 Words   |  7 Pagesdecision (US) to go to war in the Gulf. It is may not only the realist purpose of en hance national power by making more power via the realism strategies for survival in terms of power balancing, â€Å"blackmail† and economic power, but also run the liberalism expect of population by helping and protecting humans’ life , so that tides and gains the relationship with many important partners in Middle East. Moreover, Iraqi invasion via the US identity is also a factor that make it go to war in the Gulf. InRead MoreArab-Israeli Conflicts between 1948 and 19731227 Words   |  5 Pagesand 1973 there was quite a bit of animosity and conflict between the Arab world and Israeli’s. This was caused by a struggle for land in the state of what was known as Palestine but to many it is now known as Israel. This conflict in the Middle East caused many wars between Israel and its surrounding Arab states. At the same time both USA and the USSR were trying to spread their ideologies and get a foothold in the Middle East because of strategic position, they would have access to the Indian andRead MoreEssay on The Arab-Israeli Conflict and Outside Influence on It1270 Words   |  6 Pages The history of the Arab-Israeli conflict has always been an international one. It has never been simply a local problem. Foreign powers have been involved since 1914, and, since 1973, the whole world has been affected by the rise in oil prices, which are a consequence of the Yom Kippur War. The first sign of trouble between the two religious groups came just after the First World War when tension between the two groups grew when some Jews migrated to Palestine.Read MoreThe Middle East Is A Country Of Terrorism, Violence, And War1102 Words   |  5 PagesIn the minds of people today, the Middle East is a country of terrorism, violence, and war. What they fail to realize is that there are reasons behind the instability in the region. There have been many factors that have contributed to the unsteadiness of the Middle East today. In addition to the collapse of the Gunpowder Empires, particularly the Ottoman Empire, the countries of the Middle East have also suffered from ongoing religious divisions, wars and revolts in the area, and western interventionRead MorePeace in the Middle East Essays1089 Words   |  5 PagesThe text begins its history with the Middle East around the time of Muhammad and the creation of Islam. From that time forth uprisings, demonstrations and acts of violence were commonplace and have continued to be since that time. To dig a little deeper and go back a little further in Mid dle East history one will find that this pattern of unrest stems from as far back as proof provides. To see a timeline of significant wars or battles of the Middle East, the picture is better illustrated on justRead MoreSyrian Civil War Essay1453 Words   |  6 Pagesthe Middle East. The United States should not be involved in the Middle East for three reasons. The United States are risking the lives of soldiers and civilians in the Middle East. The United States can be targeted by terrorists from the Middle East. The United States does not have very strong relationships in the Middle East. Most conflicts in the Middle East have caused the United States to intervene. This puts many U.S. soldiers and Middle Eastern civilians in danger. In the Middle East there

Explain Why Is Anthropogenic Activities Surrounding...

The are several perspectives today as to the increase †¦..and is it the driving force of g w. Many believe, that the increased of anthropogenic CO2 is the issue of today and it is the primary driver of global warming. It has significant consequence not only on the environmental but also economically. This can be viewed from several different perspectives. There is evidence to support both opinions on this topic it is created by natural or humans activates. So, is anthropogenic activities surrounding deforestation the primary drive of global climate change? Carbon cycle Carbon is an important part of all living things on earth. The carbon cycle is a way for nature to recycle and store this important element. The carbon cycle works when†¦show more content†¦When fossil fuels are burnt, it interrupts the natural CO2 cycle because the stored co2 goes through the atmosphere instead of being stored in things like wood sugar cane. If we deforest the earth, then the forest doesn’t absorb the co2 and the carbon ifs left in the atmosphere. https://sites.google.com/site/climatechange4kids/the-carbon-cycle Deforestation (definition) Deforestation is when humans remove or clear large areas of forest lands and related ecosystems for non-forest use. These include clearing for farming purposes, ranching and urban use. In these cases, trees are never re-planted. Since the industrial age, about half of worlds original forests have been destroyed and millions of animals and living things have been endangered. (http://eschooltoday.com/forests/what-is-deforestation.html) Trees are cut down for many reasons including to be used, sold or exported as timber, wood or fuel (charcoal). To be used for farming purposes such as grazing fields for livestock or large scale farming activities this is called logging or to make room for human settlement and urbanization. Deforestation is also to make room for mining. http://eschooltoday.com/forests/what-is-deforestation.html. Trees remove some of the air through photosynthesis and store that c arbon in their tissues and the soil. This process is known as carbon sequestration. Since the industrial revolution began in the mid 1700’s more greenhouse gases have been released then removedShow MoreRelatedSience23554 Words   |  95 PagesEnvironmental Issues Webquest Global Warming and the Greenhouse Effect Go to http://www.globalissues.org/article/233/climate-change-and-global-warming-introduction and answer the following questions. 1. What is the greenhouse effect? 2. How does it relate to climate change? 3. Draw and label the greenhouse effect. 4. Scroll down to the section â€Å"The Greenhouse Effect is Natural. What do we have to do with it?† What are some ways that humans are thought

One Minute Manager free essay sample

Many people in today’s work world are always looking to become better organized and better people. In the book, The One Minute Manager by Ken Blanchard Spencer Johnson, the main character does just that. He was looking for the best managers out there. He ran into â€Å"tough managers†, whose organizations won while their people lost. He also ran into â€Å"nice managers†, whose people won but their organizations lost. Until, one day he ran into a One Minute Manager and was intrigued to learn more because this One Minute Managers’ organization people won. So the One Minute Manager Organized for the main character to speak to three of his employees so he could further his research. The first person he spoke to was Mr. Trenell, who told him about One Minute Goal Setting. Mr. Trenell explained first how One Minute Goal Setting is for your manager and you to be able to agree on the goals and show what is acceptable. We will write a custom essay sample on One Minute Manager or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Second, write all your goals on paper with less than 250 words. With doing all these correctly you and your manager should be able to read and re-read all goals in a minute and see whether or not your behavior matches your goals. Intrigued by all this the main character wanted to learn more. The second employee he went to speak to was Mr. Levy, who told him about One Minute Praising. He learned that with exercising One Minute Praising correctly he must first tell people up front that their performance will be watched and praised immediately. Secondly, tell people what was done right and how it makes you feel. After all that give them a moment to make everything sink in. After the moment, encourage more of the same behavior and shake hands to show your support. Even more intrigued than before the main character continued. The third employee he spoke to was Ms. Brown, who informed him about a One Minute Reprimand. A One Minute Reprimand, he learned, was pretty much like a One Minute Praising but in reverse. You still let people know that their performance is being watched and you reprimand immediately. This time instead of you telling them something right you tell them something wrong and your feelings towards that behavior. Give them a moment and then continue to reaffirm sides, value, and good behavior. The most important thing he learned about reprimands is that once it’s over, it’s over. Completely intrigued by this One Minute Managers employees’, he wanted to know why it worked so he re-visited the One Minute Manager. The Manager explained that since the steps: One Minute Goal Setting, One Minute Praising, and One Minute Reprimand, were so easy to obtain anyone can easily do it. Finally, after learning all the proper steps to become a One Minute Manager he decides to try it for his own work. He up front lets his people know he is trying something new so he could practice without much criticism. He eventually masters the technique and becomes a One Minute Manager.

Market Analysis Of Aldi Retail Industry - Myassignmenthelp.Com

Question: Discuss about the Market Analysis Of Aldi Retail Industry. Answer: Introduction: Australian grocery buyers have spent over $90bn in the supermarkets in the year ending March 2017. This business is expected to grow manifolds owing to increasing population, higher number and accessibility of stores across the country and a growing efficiency of these stores. The increasing population leads to an increase in demand, higher number of stores create more brand awareness, higher accessibility of the stores lead to brand visibility and growing efficiency of the stores lead to ease of shopping experience. In this food and retail industry, Aldi supermarkets are a leading name with over 13.2% market share that continues to grow. They have over 10,000 stores in 18 countries across the globe. It faces severe competition from Coles and Woolworths which are well established names since early 1900s. Aldi provides employment opportunities to various Australians and consistently puts efforts in supporting Australian farmers by procuring supply directly from them (Aldi, 2017). Marketing becomes an essential part for any firm to establish its presence in the country, especially in the face of increasing demand and competition. Right marketing can decide the image of the brand that people hold in their minds and what is there perception of the brand. This article throws light upon the marketing strategies used by Aldi Australia and strategies recommended for the coming years. Background of the company: Established in 1916, Aldi supermarket chain is one of the leading discount stores based out of Germany. Aldi is a common brand for two global supermarkets Aldi Sud and Aldi Nord both respectively owned by two brothers. Started as a single grocery store in Essen, this distinction between the two brands came about in 1962 and they have been legally separated since 1966. The brand currently operates over 10000 stores in 18 countries across the globe. Aldi Australia was created to fill the void in the discount supermarket business that was created by closure of Franklins. The first store was inaugurated in 2001 in the heart of the country, Sydney. Since then, the conglomerate has shown a steady grasp of 13.2% on the Australian market (Roy Morgan Research, 2017). Aldi has positioned itself as a low cost store that offers consumers good quality products. This positioning strategy has helped Aldi gain customers and establish themselves as a successful and well-known brand in Australia. Aldi brand was founded by Brothers Karl and Theo Albrecht in 1946 as a small grocery store outside their house, however the firm was remodeled from a shop run by their mother in the local area to a showroom with efficient operations and procurement strategies in place. Both the brothers had a good show running until 1960, post which they parted ways over not being able to reach a consensus on the idea of selling cigarettes. The Nature of Aldis Marketing Strategy Brand ownership Aldi supermarkets believe in private branding and hence they own most of the brands that they sell. However for certain items, they sell other organizations brands but that number is strictly capped to two brands per product line. By placing as much as 90% of items under the private label, ALDI removes the middleman and hence is able to pass those savings to the consumer (Business Insider, 2015). In order to maintain the quality as high as those of private brands, Aldi asks of its suppliers to sign extremely grueling ethical sourcing lineups and auditing regimes (The Australian, 2017). This has led to increased loyalty of Aldi customers as they get the good quality products at a lesser price. This has also helped in overall raising of the industry standards as other supermarkets have followed suits and ensured their quality remains high in order to remain competitive. Unmatchable speed Aldi has effectively understood the time crunch faced by Australian citizens. Most of the time mom and pop shops earn their business from clients who do not wish to visit the supermarket just to buy a small number of products (NBC News, 2004). Aldi claims that the entire process between the customer entering the supermarket and leaving after making payment is 40% quicker than its rivals (The Sun, 2017). At present, the supermarket checkouts run with an industry leading efficiency. Aldi products often have multiple barcodes to speed up the checkout process. Long conveyer belts are also added which allow the customers to unload their trolleys in a single go (Forbes, 2017). Aldi Testers Club Every firm tries its hands at gaining feedbacks from customers and implementing it. Some do it by the means of mailing feedback forms, some achieve it by keeping a tab on repeat purchases of their products. Aldi testers club came into being as a unique proposition where its own customers are often sent products and are asked for reviews. Since most of what Aldi products are the firms private brands, changes are made to the products upon receiving the review. This is the firms attempt to ramp up its quality and involve customers in their product design. This not only ensures that the goods produced are well appreciated by the consumers but also significantly enhances shoppers loyalty as now they feel more associated with the company. This is evidenced by the fact that when the club was launched, it was swamped with over 10000 applicants across the country (The Australian, 2015). As a part of their annual membership plan, Aldi testers receive 10 grocery products per quarter and it is c ompulsory for them to rate at least 50% of them. Above the line Promotions Above the line promotions done by a brand include those that the brand has paid in order to target a mass audience. They are usually done by firms in situations where there is no specific target market and the brand wishes to achieve awareness at a mass level and leave an impression on the minds of the consumers. Aldi uses 20 second television advertisements that use humor to build trust among its viewers (Aldi YouTube, 2017). They often show a well-known brand placed next to and Aldi product with Like brand, only cheaper written below. The advert went down so well with the consumers that it won several campaign of the week awards (Retail Week, 2013). Creative leaflets are distributed across every store that contain information about upcoming offers and given to all the customers visiting Aldi stores. Newspaper ads with Aldis Swap and Save message are printed and wherein Aldi products are compared to products of other brands and readers are made aware of their savings upon buying the Aldi product. Research conducted also showed that on an average a consumer saves $80 on a shopping basket by replacing with Aldi products (Central Western Daily, 2017). The testing baskets contained 33 items each. Below the line promotions Below the line promotions are customized and targeted to a specific set of consumers Aldi Australias Facebook page has 522007 followers (Facebook, 2017) and twitter page as over 25300 followers (Twitter, 2017). Aldi personnel aim to reply to every tweet and Facebook message that they receive. Direct emails are sent to customers on their birthdays and anniversaries with greetings from Aldi stores and often a gift voucher. Aldi allowed one of its Muslim checkout worker to not sell alcohol as it is against his religious beliefs (The Sun, 2017). These kind of generous acts add to the companys brand image and build trust among people. Strategic Marketing Options for Aldi moving forward Tying up with E-commerce websites At the current rate of digitalization in the economy, it becomes imperative that firms have an online presence. Aldis competition is not limited to offline stores of Woolworths and Coles but has also advanced to 7eleven, Target and groceryrun. Since setting up online stores requires tremendous cost, time and human resource, a recommended strategy for Aldi would be to work on its tie ups with E commerce giants like amazon who will list, market and deliver Aldi products to due consumers. Geo Radius Targeting Geo radius targeting is a way to ensure that people in a specific area are targeted to see a particular advertisement. This is accomplished by Geo fencing wherein advertisers for example will show restaurant ads to people close to a particular restaurant. Marketers can select a 3km radius from every Australian Aldi store and display advertisements in that particular area. This is a strong brand recall strategy and can help drive customers to Aldi stores. Membership cards Every new customer who visits Aldo store can be offered an opportunity to get a membership card, this membership card will collect points as and when the shopper buys products from Aldi store based on the total bills worth. These membership cards often create a shift in customer behavior (Forbes, 2016). Addition of points and added benefits associated with these points on every shopping will encourage shoppers to visit more often. Word of mouth Word of mouth is a strategy that the firm can also encourage among its consumers. Referring customers can be given certain discount coupons every time someone new referred by them shops from the store for the first time. Discounted Liquor Discounted liquor has become a way of life in Australian markets. Aldi has already begun operations in five places and is offering the cheapest liquor in the country (Perth now, 2017). Expanding this liquor sales to the rest of the country is sure to increase its customer base especially given that liquor is purchased throughout the year. Conclusion Aldi supermarkets have conquered a 13.5% share in a $90bn grocery market of Australia. Its major competitors are Woolworths and Coles. Aldi is a leading brand which has positioned itself in the Australian market by selling high quality products at a lower price. Aldi achieves this low price by procuring directly from farmers and eliminating the middle man, selling their own private brands and not selling over two brands in the same product line. Aldi is also well known for its fast checkout process, which the brand claims is 40% faster than its competitors. Aldi testers club was created to involve customers in brand design by reviewing products based on feedbacks directly from consumers. Besides this, marketing strategies recommended to the firm include introduction of membership cards for continued return of customers to Aldi stores. Selling liquor is expected to add to the firms bottom line and tying up with various Ecommerce websites can help the firm gain more customers and increase their delivery efficiency. References: Aldi Facebook, 2017, https://www.facebook.com/ALDI.Australia/, viewed on 12 September, 2017. Aldi Twitter, 2017, https://twitter.com/ALDIAustralia?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor, viewed on 12 September, 2017. Aldi, 2017, Proudly Australian made, https://www.aldi.com.au/en/about-aldi/australian-made/, viewed on 12 September, 2017. Business Insider, 2015, How Aldi sells groceries for cheaper than Wal-Mart or Trader Joe's, https://www.businessinsider.in/How-Aldi-sells-groceries-for-cheaper-than-Wal-Mart-or-Trader-Joes/articleshow/46857585.cms, viewed on 11 September, 2017. Central Western Daily, 2017, Aldi has the cheapest grocery basket in Australia, Choice survey finds, https://www.centralwesterndaily.com.au/story/4712785/how-much-do-you-really-save-by-shopping-at-aldi/?cs=2452, viewed on 12 September, 2017. Forbes, 2016, 9 things you didnt know about retail loyalty programs, https://www.forbes.com/sites/bryanpearson/2016/01/04/9-things-you-dont-know-about-retail-loyalty-programs-in-2016/#7206c60d34df, viewed on 12 September, 2017. Forbes, 2017, Aldi Follows Walmart, https://www.forbes.com/sites/timworstall/2017/03/21/aldi-follows-walmart-barcodes-and-the-productivity-of-shopping/#6c0a701662f5, viewed on 11 September, 2017. NBC News, 2004, Big Stores or small, https://www.nbcnews.com/id/4001039/ns/business-small_business/t/big-store-or-small-why-consumers-care/#.WbaNOMgjHIU, viewed on 11 September, 2017. Perth Now, 2017, Aldi will start selling alcohol in Perth stores, https://www.perthnow.com.au/news/western-australia/aldi-will-start-selling-alcohol-in-perth-stores-from-today/news-story/c59014afc215ba475dd1265a0e89eb4c, viewed on 12 September, 2017. Retail Week, 2013, Campaign of the week: Aldis like brands only cheaper, https://www.retail-week.com/campaign-of-the-week-aldi-like-brands-only-cheaper-nappies/5049661.article, viewed on 12 September, 2017. Roy Morgan Research, 2017, Aldi hits a new high in supermarket wars, https://www.roymorgan.com/findings/7234-woolworths-coles-aldi-iga-supermarket-market-shares-australia-march-2017-201705171406, viewed on 12 September, 2017. The Australian, 2015, Aldi launches testers club, https://www.theaustralian.com.au/business/aldi-launches-testers-club/news-story/4b3bae1bf3813bc46b45aca6a45e1016, viewed on 11 September, 2017. The Australian, 2017, Aldi tells suppliers to meet ethical standards, https://www.theaustralian.com.au/business/companies/aldi-tells-suppliers-to-meet-ethical-standards/news-story/c321c11390d9988a6eb82b1bd6a4d118#gid=nullpid=1, viewed on 11 September, 2017. The Sun, 2017, Aldi praised for allowing Muslim checkout worker not to sell Alcohol, https://www.thesun.co.uk/news/4325558/aldi-praised-for-allowing-muslim-checkout-worker-not-to-sell-alcohol-on-a-till-after-raising-concerns/, viewed on 12 September, 2017. The Sun, 2017, Aldi reveals how its check out staff scans items so fast, https://www.thesun.co.uk/money/3134668/aldi-reveals-why-its-checkout-staff-scan-items-so-fast-and-how-it-saves-shoppers-money/, viewed on 11 September, 2017. YouTube, 2017, Aldi Switch and save TVC Adnews, https://www.youtube.com/watch?v=81Of5x9EZKQ, viewed on 12 September, 2017.

Kapferer Brand Identity Prism of Grain Waves free essay sample

Kapferer Brand Identity Prism of Grain Waves [pic] 1. Introduction2 2. Brand Identity Prism of Grain Waves2 2. 1 Physique3 2. 2 Personality5 2. 3 Culture6 2. 4 Relationship7 2. 5 Reflection8 2. 6 Self image8 3. Conclusion and Recommendation9 Reference List10 Appendices11 1. Introduction Before Grain Waves launched in 2008, there had never been a wholegrain chip in Australia, the market was saturated with more traditional potato or corn based snacks. Market research confirmed there was a clear opportunity to develop a wholegrain snack for the health conscious consumer. ( The Grain Waves dream comes true on TV, 2010 ) So The Smiths Snackfood Company which was the leading player in Australian sweet and savoury snacks industry , accounting for 38% value share (see appendix 1), seized the moment and developed Grain Waves – a new, wholegrain snack that not only tasted good but was also better for consumers. Brand Identity Prism of Grain Waves According to Kapferer (2008), a brand identity prism has six underlying facets, including physique, personality, culture, relationship, reflection, and self-image. We will write a custom essay sample on Kapferer Brand Identity Prism of Grain Waves or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These dimensions are classified into externalisation (physique, relationship, reflection) and internalisation (personality, culture, self-image). Figure 1 summarises the analysis of Grain Waves brand identity. [pic] Figure 1 : brand identity prism for Grain Waves 2. 1 Physique First of all, the Grain Waves defines itself as the irresistible whole grain chips. (Grain Waves, 2008) The definition has avoided the competition of a series of other whole grain snacks to a certain extent and kept the competitive advantage under the catalogues of chips. Secondly, according to Kapeferer(2008), the brand name is often revealing of the brands intentions. Grain Waves is obviously the case for brand names which are specifically chosen to convey their characteristics of the brand. With the word Grain refers to that it was made from corn, wheat and oats which 25% less fat than regular potato chips, (Grain Waves, 2008) and waves is the visual description of chips to indicate their product catalogue. Thirdly, visual appeal also play an important role when Grain Waves communicating value and distinguishing their brand from myriad of choices in the snack food market. Figure 23 illustrates the colors they used in their packaging, compare with other competitors, they make a more fresh and natural impression for consumers. Grain Waves Flavours | Colours used in packaging | |Original | C: 37 M: 1 Y: 3 K: 0 | |Sour cream chives | C: 26 M:3 Y :52 K: 0 | |Sweet Chilli | C: 15 M: 100 Y: 100 K: 5 | |Cheddar cheese | C: 1 M: 22 Y: 75 K: 0 | Figure 2: Colours used in Grain Waves different flavours [pic] [pic] Figure 3: Grain Waves and Lays 2. 2 Personality As Kapferef (2008) pointed out that, the easiest way of creating instant personality is to give the brand a spokesperson or a figurehead, whether real or symbolic. Grain Waves has created their image representative in their current commercial advertisement. (Figure 4) [pic] Figure 4: the character in Grain Waves commercial advertisement The creative idea was to dramatise the unexpectedness of a grain becoming a snack food, by telling the story of a young grain who dreamed that one day he had grow up to be a grain chip[1]. Its a story about sticking to your dreams, against tradition and the odds, until your dreams come true. ( The Grain Waves dream comes true on TV, 2010 ) Therefore, the brand personality which relevant to the young grain in the ads can be described as : fun, independent, persist, unique, self-confident and revolutionary/innovation-minded. The strong personality has brought benefit to Grain Waves. By the end of the initial launch phase, Grain Waves had achieved more than 8 per cent trial and enjoyed 25 per cent brand awareness. ( The Grain Waves dream comes true on TV, 2010) 2. 3 Culture There are two aspects should be taken into consideration. Firstly, Grain Waves is a kind of crunchy chips which are a predominant part of the snack food market in English-speaking countries and numerous other Western nations. (Michman Mazze, 1998) The Australias chips market generated total revenues of AU$605. 5 million in 2010 which dominate the snack food market. (see appendix 2) The snacking culture behind the consumption behaviour refers to the lifestyle, which is enjoyable of leisure time. People eat chips when they are holding party, watching TV or having a picnic. When choosing a snack, chips seem to be viewed as a deserved binge. (Michman Mazze, 1998) This has resulted in an expanding chips market. In addition, underlying consumer trends have continued to push the sweet and savoury snacks industry to invest in health-oriented lines. Ongoing growth in the incidence of obesity and overweight will threaten sales of sweet and savoury snacks during the forecast period. Euromonitor, 2010) There is likely to be ongoing negative publicity for the conventional potato chips industry, focusing on the high fat, calorie, flavouring and salt content. Therefore, the Grain Waves chips that stands for the healthier snack food should be deemed as a contemporary brand which keep pace with the times . 2. 4 Relationship The snack food industry is consumer-oriented and Grai n Waves shows a sensitivity to the needs of customers. On one hand, Grain Waves became the first in the chips industry to respond to the changing environment that emphasized consumer health concerns. The new formulation has 25% less fat than regular potato chips and one 18g serve of Grain Waves provides 1/3 of the daily suggested 48g daily target for whole grains as recommended. (Grain Waves, 2008) On the other hand, Grain Waves noticed that while consumers were interested in nutrition, taste is also an important concern. They took the big challenge and release four different flavours currently, in order to convert consumers’perceptions of whole grain snacks from â€Å"something bland† to â€Å"a tasty treat†. The Grain Waves dream comes true on TV, 2010 ) It is committed to helping customers select the product that is best suited to their needs through the provision of detailed product information supported by general advice on healthy eating and lifestyles. 2. 5 Reflection Grain Waves tend to build a reflection with customers that they start to make healthier food choices, but dont want to overly restrictive about what they eat. They have a tendency as the macrobiotic diet[2] seekers which to be better educated and health conscious, their lifestyle and personality characteristics reflect self-assurance. Michman Mazze, 1998) While in the same time, they have no intention of giving away the enjoyable of their leisure time. They are seeking a balance between health and indulgence. 2. 6 Self image In buying Grain Waves chips, consumers inwardly picture themselves as I have a good diet , I concern with the quality of my leisure life , I always trying new things and have unique taste and wise choice , I am more mature than others cause i am paying more attention to the importance of healthy diet and an active life . Conclusion and Recommendation Base on the analysis from the above research, the conclusion can be drawn as follows : †¢ Generally speaking, Grain Waves perform an excellent conformability in the brand identity, the six facets are all interrelated and form a well-structured entity. †¢ Both the brand name and the package have conveyed their characteristics and values. However, many consumers complained that the price is set too high, they have no intention of paying more to the added value. [3] †¢ Grain Waves have developed a strong personality which different with other competitors, whereas it is hard to associate the personality with the snack food industry. Snack food sells quickly, and therefore there is a frequent need for replenishment. (Michman Mazze, 1998) Avoiding supermarket stock-outs should be the next issue to maintain the relationship with consumers. Reference List Euromonitor. (2010). Consumer lifestyles – Australia. Retrieved March 24th 2011 from Global Market Information Data base. Euromonitor. (2010). Sweet and Savoury Snacks in Australia. Retrieved March 24th 2011 from Euromonitor International. Grain Waves (2008), Home page, Retrieved March 28th 2011 from http://www. grainwaves. com. au. Kapferer, J. N. (2008). The new strategic brand management (4th ed. ). Kogan Page. Michman,R. D. , Mazze, E. M. (1998). The food industry wars : marketing triumphs and blunders. London: Greenwood Publishing Group, Inc. The Grain Waves dream comes true on TV, (2010). Retrieved March 24th 2011 from http://www. thinktv. com. au/media/Case_Studies/Grain_Waves_Case_Study. pdf Appendices Appendix 1 Sweet and Savoury Snacks Company Shares in AU 2005-2009 % retail value rsp, |Company | 2005 | 2006 | 2007 | 2008 | 2009 | |Smiths Snackfoods Co | 35. | 37. 2 | 38. 7 | 38. 0 | 37. 7 | |Snack Brands Australia | | | | 17. 1 | 16. 8 | |Sunbeam Foods Pty Ltd | 6. 1 | 6. 1 | 5. 9 | 5. 6 | 5. 5 | |Woolworths Ltd | 4. 4 | 4. 5 | 4. 6 | 4. 9 | 5. 2 | |Sakata Rice Snacks | 4. 6 | 4. 6 | 4. 6 | 4. 6 | 4. | |San Remo Macaroni Co | 2. 0 | 2. 0 | 2. 1 | 2. 1 | 2. 2 | |Procter Gamble | 1. 9 | 1. 8 | 1. 7 | 1. 7 | 1. 7 | |Select Harvest Ltd | 1. 0 | 1. 0 | 1. 0 | 0. 9 | 1. 1 | |Food Holdings Pty Ltd | | 0. 9 | 1. 0 | 0. 9 | 0. 9 | |Greens General Foods | 0. | 0. 8 | 0. 8 | 0. 8 | 0. 8 | |Nestle Australia Ltd | | 0. 8 | 0. 9 | 0. 8 | 0. 8 | |Link Snacks Inc | 0. 3 | 0. 4 | 0. 5 | 0. 6 | 0. 7 | |Sanitarium Health Food | 0. 8 | 0. 7 | 0. 7 | 0. 7 | 0. 7 | |The Fresh Food Industries | 0. 9 | 0. 8 | 0. 8 | 0. 8 | 0. | |AAB Holdings Pty Ltd | 0. 6 | 0. 6 | 0. 7 | 0. 6 | 0. 6 | |Superpop Pty Ltd | 0. 3 | 0. 3 | 0. 3 | 0. 3 | 0. 3 | |Amorenuts Australia Pty | 0. 2 | 0. 2 | 0. 3 | 0. 3 | 0. 2 | |Billabong Jerky | 0. 0 | 0. 1 | 0. 1 | 0. 1 | 0. 1 | |Arnott’s Snackfoods | 19. 6 | 18. 1 | 17. | | | |Manassen Foods Ltd | 0. 9 | | | | | |Uncle Tobys Co Pty | 0. 8 | | | | | |ThevChrystal Co | 0. 2 | 0. 2 | | | | |Macfarms of Hawaii Inc | 0. 2 | 0. 2 | | | | |Cadbury Schweppes | 0. 1 | 0. | | | | |Other Private Label | 7. 9 | 8. 0 | 8. 1 | 8. 6 | 8. 8 | |Others | 10. 8 | 10. 8 | 10. 2 | 10. 5 | 10. 6 | Sources: Euromonitor International, 2010 Appendix 2 Sales of Sweet and Savoury Snacks by C ategory in AU: Value 2005-2010 |AU$ million |2005 |2006 |2007 |2008 |2009 |2010 | |Chips/Crisps |468. |489. 1 |513. 5 |557. 2 |579. 4 |605. 5 | |Extruded Snacks |253. 7 |265. 9 |277. 8 |304. 2 |322. 5 |338. 6 | |Fruit Snacks |110. 3 |114. 7 |118. 1 |122. 2 |126. 8 |131. 8 | |Nuts |188. 9 |204. 9 |224. 4 |246. 9 |267. 8 |289. 7 | |Popcorn |38. |40. 7 |43. 5 |45. 7 |47. 4 |50. 3 | |Pretzels |39. 4 |40. 7 |42. 2 |40. 5 |39. 7 |39. 9 | |Tortilla/Corn Chips |91. 5 |93. 6 |96. 0 |106. 0 |111. 9 |116. 9 | |Other Sweet and Savoury |3. 9 |5. 9 |7. 6 |11. 0 |13. 2 |15. 0 | Sources: Euromonitor International, 2010 - [1] The full version of this advertisement can be found at : http://www. youtube. com/watch? v=AqI9gAbncpkfeature=player_embedded [2] A macrobiotic diet (or macrobiotics), from macro (large) and bios (life), is a dietary regimen which involves eating grains as a staple food supplemented with other foodstuffs such as vegetables and beans. [3] Grain Waves Facebook group , make grain waves cheaper or fill the packet http://www. facebook. com/pages/Make-Grain-Waves-Cheaper-or-Fill-the-Packet/126577742531

HIV Testing paper essays

HIV Testing paper essays Mandatory HIV Testing: Wasteful or Worthwhile? Human Immunodeficiency Virus, more commonly known as HIV is a disease that leaves a person receptive to life-threatening infections. It attacks the immune system. There are two types of HIV: HIV-1 and HIV-2. HIV-1 is the basic cause of AIDS worldwide, while HIV-2 is found in West Africa. HIV infection occurs when a person comes in contact with an infected persons bodily fluids, including semen, blood, vaginal secretions, and breast milk. The main ways a person could become infected with HIV is sexual relations with an infected person, pricking of a hypodermic needle that an infected person has used, or a mother transferring it to her child through birth or breast-feeding (Human). HIV testing should not be mandatory because of how few people are infected, an infected persons rights, and discrimination. There are very few people infected with HIV in the world. In 2000, only 36,100,000 people were infected worldwide while the number of people worldwide is in the billions. Only 920 thousand people in North America are infected with HIV (Agence France-Presse). The mast majority of people who ask for HIV testing to be done are usually at the lowest risk for HIV. They ask for the tests because of fear and guilt. Many people believe that if they pay for test themselves, it does not increase HealthCare costs. Even if you do pay for the tests yourself, it ultimately does increase HealthCare costs. This is because tests are done unnecessarily, it costs more for the lab to extra money to hire and train staff to do those tests and purchase additional equipment. Insurance companies will not usually pay for these tests when they are unessential. Testing should only be done when there is a clinical need for the tests. Many times people are tested when they have been around a person who is known to be infected or if they are having symptoms that ...

Kathryn Bigelow Movie Review Example | Topics and Well Written Essays - 1000 words

Kathryn Bigelow - Movie Review Example The first film, titled â€Å"The Loveless†, was directed in 1982 proved to be a debutorial success few others have achieved in their careers. Further along her career, she continued to produce box office hits. She directed and produced blockbusters including ‘Blue Steel’, of 1989, ‘Hurt Locker’ 2008, and her most recent movie, which she produced and directed, ‘Zero Dark Thirty†, 2012. All three movies will be discussed within this paper. Sean Redmond and Deborah Jermyn in the book â€Å"The Cinema of Kathryn Bigelow Hollywood Transgressor† have mentioned that Kathryn Bigelow is an auteur, meaning she has a distinct style, which reflects in her movies. Despite the fact that some critics claim that Bigelow does not have a distinct style owing to the fact that she has produced and directed a wide range of movies. They claim that Bigelow’s expertise lies in the fact that she refuses to be categorized. However, even so, this is true about Bigelow’s movies that they are mostly feminist, supporting the women strength. For instance, in the movie Blue Steel, released in 1989, the main character is a female. Played by James Lee Curtis, the character of Megan Turner is that of a rookie cop, who kills a criminal on her first night on duty. Things don’t go as smooth after that since she gets suspended by her superiors because of lack of evidence in her favor, and is accused of murder. Later in the movi e, when she gets her badge back for a spcial case, she bravely struggles, and at last successfully brings the criminal, her own ex-boyfriend, Eugene Hunt (Ron Silver) to justice, with a lot of hard work. In this film, Bigelow shows Megan as a very strong female, a very determinant police officer, reflecting Bigelow’s own feminist views. Megan’s character defies the ordinary and takes assertive decisions that go against the traditional view of femininity. Being a strong supporter of female independence, Bigelow’s personal views do indeed come out in the movie Blue Steel. This depiction of strong females and a reversal of gender roles is not merely a coincidence restricted to Blue Steel. Kathryn Bigelow’s latest movie, Zero Dark Thirty hit the box office in 2012. Turning out to be an amazing hit, the movie not only became very popular, but also served to reflect the Feminist views of its Producer/Director – Kathryn Bigelow, to a great extent. Zero Dark Thirty is a brilliantly directed fictionalized account about the search for Osama bin Laden, that started since the fateful attack of 9/11 on the World Trade Center in New York – an event that c hanged the lives of many. The movie revolves around the very same incident. Although the film is about three Central intelligence agency officers working together, the director Bigelow only shows one character very closely, who is Maya (Jessica Chastain), a female. Putting the female character in the lead role speaks of Bigelow’s determinacy to see women in a league apart and above that of men. In the film, Maya helps carry out cruel and violent interrogations of detainees – in a manner unlike that of a lady. She is a very strong and powerful character. According to Kathryn Bigelow’s own words, â€Å"the Film is obviously about a woman†. These words were spoken in a speech that has been hailed by critics as one of an overtly feminist view,